Case Study: Thai H1 achieves 3x better task tracking with Backlog

How SEM specialists Thai H1 improved task-tracking by threefold

Thai H1 Co., Ltd., a Thailand-based search engine marketing company, used Backlog to replace Excel spreadsheets and email for tracking SEO and Google Ads project work. Before adopting the task-management platform, important follow-ups and smaller details were getting lost in busy email threads, making progress slow and manager oversight limited.

With Backlog, Thai H1 organized tasks in one place, added comments and updates with notifications, and centralized project information in the Wiki for sales and web development teams. The result was much better visibility and transparency across projects, with Thai H1 reporting task tracking improved by at least 3x (300%) and Backlog also helping them document customer discussions and feedback.

Thai H1

Tatsuya Harato

Managing Director