Case Study: CEG Digital improves marketing collaboration and workflow with Backlog

How CEG Digital improves their marketing & communications efforts with Backlog

CEG Digital, a division of Cambridge Education Group, needed a better way to manage marketing and communications work across teams in the UK and Netherlands, plus contractors and freelancers working remotely in different time zones. Without a central project management system, the team relied heavily on email, spreadsheets, and disconnected tools to organize documents, copy, design files, and task handoffs. Backlog provided the project management, team collaboration, and task management platform they were looking for.

With Backlog, CEG Digital organized each university campaign into its own project, making it easier to track tasks, deadlines, files, and comments in one place. Backlog reduced the team’s dependence on email, improved cross-team collaboration, and made day-to-day work more efficient and organized. The company reported major gains in productivity and communication, and the team said they could not go a day without using Backlog.

CEG Digital

Hugo de Bruin

Head of Marketing and Communications