Case Study: Vanilla Air streamlines multi-country campaigns with Backlog

Delivering Seamless Digital Campaigns Across Multiple Countries in Record Time

Vanilla Air, a Tokyo-based low-cost airline owned by ANA, was managing promotional campaigns across multiple countries using email, Skype, and Excel. With teams spread across Japan and overseas, it was difficult to keep campaign details organized, share information quickly, and prevent tasks and assets from getting lost. Backlog helped the sales department bring project management, issue tracking, and team collaboration into one place.

Using Backlog, Vanilla Air organized campaigns into projects, tracked every task as an issue, attached files to keep assets and feedback together, and used Gantt charts to plan resources and timelines. As a result, communication became more efficient, meeting times got shorter, and the team was able to deliver higher-quality campaigns in less time. Vanilla Air also expanded its use of Backlog to manage new route launches and coordinate with outside partners more effectively.

Vanilla Air

Rie Ushijima

Sales Group