Case Study: France Télévisions achieves record digital engagement with Backlight's Wildmoka

France Télévisions drives 415 million social video views with Backlight

France Télévisions, France's national public broadcaster, faced the challenge of engaging younger audiences accustomed to digital platforms while countering monetization struggles in traditional TV models. To meet these goals, they partnered with Backlight, utilizing its Wildmoka solution to power a new digital strategy for their Roland-Garros tournament coverage.

Backlight implemented a three-pillar solution using Wildmoka's cloud-based tools to enable multi-court livestreaming, real-time clipping for social media, and a 24/7 interactive digital channel. This resulted in record-breaking engagement for France Télévisions, including 82 million digital video views, a 130% increase in social video views, and attracting over 5 million youth viewers, all while achieving new levels of operational efficiency.

France Télévisions