Case Study: YSL Beauté drives buzz and product discovery with Backlash's Lovestore X Sephora pop-up

YSL Beauté drives 1,200+ visitors with Backlash

YSL Beauté, a luxury beauty brand, faced the challenge of creating excitement and driving engagement for the launch of new shade extensions for its Loveshine lipstick and Make Me Blush ranges. Their objective was to transform a traditional retail moment into a culturally relevant and highly shareable experience. They partnered with the vendor Backlash to create an immersive pop-up activation in partnership with Sephora.

Backlash designed and implemented "The YSL Lovestore," a pop-up supermarket experience that blended luxury beauty with playful retail storytelling. The solution included interactive shopping journeys, makeup consultations, and dedicated photo moments. The activation successfully welcomed over 1,200 visitors and distributed 2,550 product samples, driving significant trial, engagement, and purchase intent for the new launches.

YSL Beauté