Case Study: VIEVE drives shade matches and sales with Backlash’s Skin Nova Complexion Airstream Roadshow

VIEVE drives a 78% conversion rate with Backlash

The customer, VIEVE, faced the challenge of launching their new Skin Nova Complexion Balm foundation across the UK with a mobile solution that was both highly aesthetic and functional for high-volume shade matching. They partnered with the vendor Backlash to create an immersive pop-up roadshow experience.

Backlash designed and executed a roadshow using a customized Airstream trailer, crafting a bright and stylish space with a bold, beige-led design to maximize impact and reflect the premium brand. The roadshow traveled to key cities, generating widespread engagement. The campaign was highly successful, achieving a 78% conversion rate with 914 purchases from 1,167 shade matches, and 54% of those purchasers were new customers.

VIEVE