Case Study: Three Mobile boosts travel brand awareness with Backlash’s Jet Set Selfie pop-up

Three Mobile engages 44,000 visitors in 30 days with Backlash

Three Mobile aimed to generate and sustain awareness of its travel proposition by engaging passengers at Gatwick Airport with a standout experiential activation. The challenge was to capture attention in a busy environment and authentically bring its 'Travel with Swagger' campaign to life for a younger audience. The vendor, Backlash, was tasked with creating a relevant and shareable pop-up experience.

Backlash created the Jet Set Selfie pop-up, an immersive private jet photo booth that transformed the typical travel selfie into an aspirational moment. This visually striking installation encouraged highly shareable content that reinforced the brand's messaging. The activation successfully engaged over 44,000 visitors in 30 days, converting 9.4% of the daily footfall into active participants and delivering strong reach and meaningful engagement for Three Mobile.

Three Mobile