Case Study: Sculpted by Aimee drives customer engagement and product sales with Backlash’s Sculpted At Your Service pop-up

Sculpted by Aimee welcomes thousands each day with Backlash

Sculpted by Aimee, a beauty brand, engaged Backlash for a second consecutive year to create a standout brand activation. Their challenge was to drive product sales and generate excitement by delivering an experience that reflected the brand's vibrant personality and created meaningful interactions with its community in Dublin and London.

Backlash developed the ‘Sculpted At Your Service’ pop-up, a service station-inspired experience featuring custom makeup stations for shade matching, a retail space, and shareable photo moments. This solution successfully transformed the beauty retail journey into an immersive brand event. The activation, implemented by Backlash, welcomed thousands of customers daily across both locations, delivering personalised experiences and significantly driving direct customer engagement.

Sculpted by Aimee