Case Study: Rascals Nappies drives brand awareness with Backlash’s giant music box pop-up

Rascals Nappies drives 4,000 samples in one day with Backlash

Rascals Nappies, a baby care brand, engaged Backlash to create a high-impact experiential marketing activation. The challenge was to drive widespread brand awareness for the launch of their new "We Get It" advertising campaign by bringing its creative world to life in an immersive, tangible way that would meaningfully engage families.

Backlash designed and produced a giant, Rascals-themed music box pop-up installation on London's South Bank. The solution included interactive elements like a giant piano, games, and live entertainment, which successfully engaged families and distributed 4,000 samples. The one-day activation achieved high levels of participation and successfully amplified the campaign launch.

Rascals Nappies