Case Study: Prada Beauty drives footfall and repeat visits with Backlash’s Banana Balm pop-up

Prada Beauty drives footfall with Backlash as 5,000 banana granita cups served in 7 days

The customer, Prada Beauty, wanted to promote its new Banana Balm lip product with a memorable pop-up activation at Selfridges in London. They enlisted the vendor, Backlash, to handle the creative concept, design, production, and event management for this launch.

Backlash implemented a banana-themed kiosk that offered interactive experiences, including a photobooth and makeovers, and served complimentary banana granitas. This solution successfully drove strong footfall and boosted brand awareness. The vendor achieved a measurable impact, serving over 5,000 granitas over seven days and encouraging repeat visits through this memorable experience.

Prada Beauty