Case Study: Prada Beauty drives spring engagement with Backlash’s Prada Picnic experiential activation

Prada Beauty drives 9,100 samples in 3 days with Backlash

Prada Beauty sought a standout experiential activation in Central London to celebrate Spring and Mother's Day, aiming to elevate awareness and engagement for its portfolio in a highly competitive beauty landscape. The challenge was to create a culturally relevant, premium experience that immersed consumers in the brand world, with a particular focus on its Paradoxe fragrance. The vendor, Backlash, was engaged to provide a solution encompassing creative concept, design, production, and event management.

Backlash created an outdoor, Spring-inspired picnic activation in London's Covent Garden. The solution featured custom-built picnic hampers showcasing products, a large-format screen for campaign films, and complimentary Italian gelato to enhance the guest journey. To drive conversion, guests received a multi-retail bounceback card to incentivize purchases. Over a three-day period, the activation distributed 9,100 samples, successfully driving strong consumer engagement, increasing brand awareness, and generating meaningful conversations.

Prada Beauty