Case Study: Palmers boosts awareness and engagement with Backlash’s Vanilla Dreams Diner pop-up

Palmers attracts 2,258 visitors with Backlash's Vanilla Dreams Diner

Palmers, a skincare brand, faced the challenge of launching its new Tahitian Vanilla product range and needed to build awareness and excitement through its first-ever consumer pop-up experience. The brand partnered with experiential marketing vendor Backlash to create a memorable and highly shareable real-life event that would immerse shoppers in the new collection.

Backlash designed and managed the Vanilla Dreams Diner, a retro-themed immersive pop-up. The solution included interactive product discovery stations, gamified elements like a gumball machine and Plinko game, and a social media photo opportunity to extend reach online. The activation was highly successful, attracting 2,258 visitors, distributing 4,324 samples, and giving away over 1,000 full-size products.

Palmers