Case Study: Morphe boosts Superdrug launch buzz with Backlash’s Backstage Beauty Roadshow

Morphe drives over £5,000 in sales with Backlash roadshow

The customer, Morphe, a US beauty powerhouse, faced the challenge of celebrating its new availability in Superdrug stores across the UK and generating significant awareness. They needed an unforgettable experiential marketing moment to directly engage a millennial and Gen Z audience. To achieve this, they partnered with the vendor Backlash.

Backlash designed and executed a nationwide experiential roadshow called The Backstage Beauty Tour. The solution involved a custom-branded truck that hosted professional makeup trials and interactive experiences, making guests feel like the face of the brand. The activation was a major success for Backlash, engaging 1,201 guests and driving over £5,000 in on-site sales, effectively cementing Morphe's market arrival.

Morphe