Case Study: Mattel boosts sales with Backlash’s UNO Social Club London activation

Mattel boosts sales 45% with Backlash

The customer, Mattel, faced the challenge of adapting its U.S.-based UNO Social Club games night concept for a relevant and engaging activation in London. The vendor, Backlash, was tasked with using experiential marketing to make the event resonate with a UK audience.

Backlash created a 1920s speakeasy-themed event at a London bowling alley, complete with a secret password for entry, hosted gaming tables, custom cocktails, and photo opportunities. This immersive solution successfully generated significant social media coverage, which directly led to a 45% uplift in sales for Mattel.

Mattel