Case Study: Marc Jacobs launches a standout UK pop-up with Backlash

Marc Jacobs launches first UK pop-up in Covent Garden for 4 weeks with Backlash

Marc Jacobs sought to create a disruptive and visually iconic pop-up experience in London's Covent Garden to launch its high-shine Resort Collection and serve as a festive gifting destination. The challenge was to design an industry-leading installation that embodied the collection's aesthetic, resonated with a fashion-forward audience, and generated significant social buzz and footfall during the busy pre-Christmas period. The vendor Backlash was engaged to provide a creative solution.

Backlash designed and delivered a striking, fully mirrored pop-up structure that created a futuristic and immersive environment. The solution included a photo-friendly mirrored installation to drive social sharing and exterior lighting that made the structure appear to float. The pop-up was a standout success, attracting significant footfall and winning 'Best UK Pop-Up' at the VM & Display Awards. Its high-quality design had lasting value, with elements of the fit-out later being repurposed for the brand's flagship stores.

Marc Jacobs