Case Study: L'Oréal Paris boosts engagement with Backlash's Worth It Experience pop-up

L'Oréal Paris drives 8,600+ visitors in five days with Backlash

L'Oréal Paris wanted to create a flagship experience that united its five brand categories under one roof to celebrate the science behind its products. The brand's challenge was to develop a 'content-first' concept that would drive attendance and achieve mass nationwide reach. They partnered with Backlash to bring this experiential marketing pop-up to life.

Backlash created L'Oréal Paris's largest consumer experience by taking over a new event space in London's Piccadilly. The solution was the female empowerment-themed 'You’re Worth It' pop-up, which offered masterclasses, product experiences highlighting scientific development, and initiatives like 'Stand Up' against street harassment. The activation was a major success, attracting over 8,600 visitors in five days, generating 4,350 photo downloads, and raising £4,690 for its associated campaign.

L'Oréal Paris