Case Study: Jo Malone London brings Christmas magic to life with Backlash

Jo Malone London launches Christmas Special pop-up in 2 locations with Backlash

Jo Malone London sought to bring the festive joy of its Christmas Special campaign to life through an iconic experiential activation in Covent Garden. The brand's challenge was to create a destination for gifting and an opportunity to give back to consumers. To achieve this, they partnered with the experiential marketing agency Backlash.

Backlash developed an immersive, gameshow-themed pop-up experience. The solution featured an entrance framed by presents, a prize wheel for visitors, and photo opportunities, all designed to let guests explore the brand's festive scents and gifts. The vendor successfully created a highly engaging destination that delivered on the brand's goal of gifting joy to its customers.

Jo Malone London