Case Study: Grown Alchemist drives engagement and sales with Backlash’s Skin Longevity Pop-Up

Grown Alchemist drives 3,000+ pop-up engagements in 3 days with Backlash

Grown Alchemist, a premium Australian skincare brand, wanted to connect with a style-conscious urban audience in London through a pop-up experience to promote its Regenerating Range. Their challenge was to create a high-design activation that balanced their clinical brand identity with a modern aesthetic to drive product trial, education, and sales. They partnered with the vendor Backlash to meet this objective.

Backlash implemented a minimalist pop-up in London's Old Spitalfields Market. The solution combined science-themed visual merchandising, hands-on sampling, and expert consultations to create a sensorial journey. The activation successfully engaged over 3,000 participants, achieved strong on-site sales, and captured significant consumer data, with 224 guests signing up via a QR code.

Grown Alchemist