Case Study: Clarins drives trial and brand buzz with Backlash’s Sweet Spot pop-up

Clarins engages 2,500+ guests across 4 days with Backlash

Clarins wanted to connect with a younger, beauty-savvy audience and create awareness for its lip make-up range by driving trial and generating buzz. The challenge was to create an exciting, premium, and playful immersive concept that could travel across the UK to engage beauty communities. The vendor Backlash was enlisted to develop a solution.

Backlash created the Clarins Sweet Spot, a bakery-themed pop-up that blended indulgence with product education. The immersive experience featured patisserie-style displays, a biscuit-decorating station, and highly shareable moments. The pop-up welcomed over 2,500 guests, 90% of whom were new to the brand, and influencer attendees generated a combined reach of over 15 million.

Clarins