Case Study: Charlotte Tilbury drives festive footfall with Backlash’s Beauty Wishes Photobooth

Charlotte Tilbury drives footfall with Backlash’s 5-day Beauty Wishes photobooth

Charlotte Tilbury sought to increase foot traffic to its new London flagship store during the festive season. To meet this challenge, the vendor Backlash was engaged to create an immersive experiential marketing activation.

Backlash designed and produced the Beauty Wishes photobooth, an immersive experience that allowed guests to capture and share their own star moment. This activation successfully drove engagement, attracting 1,110 participants over five days and creating memorable, shareable content for the Charlotte Tilbury brand.

Charlotte Tilbury