Case Study: Charlotte Tilbury drives nationwide engagement with Backlash’s Love Universe Roadshow

Charlotte Tilbury drives 14,000+ interactions in 12 days with Backlash

Charlotte Tilbury tasked Backlash with creating a nationwide experiential roadshow to launch their new Pillow Talk Beauty Soulmates collection and the accompanying Pillow Talk Love Effect campaign.

Backlash implemented a glamorous, multi-station experience housed in a pink Airstream trailer. The solution used a token system where guests collected tokens at interactive stations, including a Boudoir for product sampling and a Love Chapel to share digital love notes. This 12-day activation across six UK cities generated over 14,000 consumer interactions and 2,500 shared love notes, significantly amplifying brand visibility.

Charlotte Tilbury