Case Study: CeraVe boosts skincare education and engagement with Backlash's CeraVe High School Pop-up

CeraVe sells out 1,200 tickets in 4 days with Backlash

CeraVe, a skincare brand, faced the challenge of creating its first experiential pop-up in London to highlight its dermatological expertise and educate customers on personalized skincare routines, making clinical knowledge accessible. To bridge this gap, they partnered with the vendor Backlash for a creative concept, design, production, and event management solution.

Backlash created ‘CeraVe High’, an immersive, American high school-themed pop-up featuring interactive educational zones and expert consultations. The solution successfully engaged 1,500 attendees, distributed 7,600 product samples, and generated over £10,000 in on-site sales, positioning CeraVe as a trusted and accessible authority with significant commercial impact.

CeraVe