Case Study: Caudalie drives product trial and sales with Backlash’s immersive Vinoperfect retail activation

Caudalie boosts sales and consultations with Backlash

Caudalie, a science-led skincare brand, faced the challenge of driving awareness and trial for a new addition to its bestselling Vinoperfect collection within the event space of a SpaceNK store in London. The brand partnered with vendor Backlash to develop an immersive in-store experience that would educate customers on the product's efficacy and convert engagement into sales.

Backlash executed a complete brand takeover, creating an immersive Vinoperfect world that guided guests through an educational journey. The solution included personalized consultations using a Caudalie skin scanner, a dedicated product testing zone, and a shareable infinity mirror installation. This activation by Backlash successfully drove significant footfall, completed a high volume of consultations, and generated organic social shares, ultimately delivering a measurable uplift in sales for the featured products.

Caudalie