Case Study: Boots launches P. Louise nationwide with Backlash

Boots launches P. Louise across 36 stores with Backlash

The customer, Boots, a major retailer, faced the challenge of creating the most significant launch in its 175-year history to introduce the P. Louise makeup brand into its stores nationwide. They required bold, disruptive ideas and experiential marketing to generate unprecedented excitement and visibility. The vendor, Backlash, was tasked with delivering this through creative concept, design, production, and event management.

Backlash implemented a multi-faceted solution featuring a striking 3D pink castle facade installation at a flagship store and full vinyl takeovers at other key locations. They created an immersive "Glam Thru" in-store experience and rolled out custom bronze activation kits to 36 stores nationwide to transform beauty bars. The results of this campaign are still awaiting measurement.

Boots