Case Study: Boots launches Jo Malone with Backlash's dramatic coastal facade experience

Boots launches Jo Malone's 7-metre coastal facade with Backlash

Backlash was engaged by Boots to create a high-impact facade installation for the launch of Jo Malone London products into their stores. The challenge was to translate an intangible fragrance story into a tangible visual statement that would generate excitement, stop foot traffic in a busy London shopping destination, and establish the brand's premium presence within a new retail environment.

The solution from Backlash was a dramatic 3D coastal facade that transformed the building's exterior into immersive art. The installation featured oversized sculptural rocks, hand-painted buoys, and a spectacular 7-metre sea monster centerpiece, all crafted with artisanal details. This approach created an unmissable moment on the high street, successfully capturing the essence of the fragrance and delivering a memorable brand experience that cemented the launch.

Boots