Case Study: Boots boosts footfall and engagement with Backlash’s Laneige Juice Pop Party

Boots drives 750 visitors with Backlash at Laneige Juice Pop Party

Boots, a major health and beauty retailer, partnered with Laneige to drive awareness for a new lip tint range available in their stores. Their challenge was to create a standout experiential campaign that would increase footfall to the Boots Covent Garden location and engage customers both inside and outside the store. They enlisted the vendor Backlash to develop a high-energy activation.

Backlash created "The Juice Pop Party," a vibrant, music-inspired concept. The solution included an immersive in-store takeover with custom displays and an interactive game, complemented by an external amp-inspired pop-up in Covent Garden Piazza featuring a song-guessing game and complimentary goodies. The activation was highly successful, with Backlash reporting a strong turnout of 750 people visiting the space, 750 goodie bags distributed, and 850 prizes won, highlighting the significant engagement generated.

Boots