Case Study: Blank Street Coffee drives engagement with Backlash’s Post Room pop-up

Blank Street Coffee drives 3,000 visitors in 4 days with Backlash

Blank Street Coffee, a brand known for imaginative experiential activations targeting Gen Z and Young Millennials, faced the challenge of creating another culturally leading pop-up experience. Their goal was to elevate a mundane task by showing how a small reward can transform it, and they turned to the vendor Backlash to bring this playful postal concept to life.

Backlash implemented a fully functioning and beautifully branded post office pop-up in London's Soho. The solution included bespoke packaging, complimentary drinks, and interactive elements like parcel lockers and a passport photo booth. This high dwell-time experience attracted 3,000 visitors over four days, with 96% creating and sharing passport photos, driving strong brand awareness and engagement for Blank Street Coffee.

Blank Street Coffee