Case Study: a leading media firm streamlines sales engagements with audit trails using Backflipt

Media firm streamlines sales engagements with audit trails to meet compliance needs

a leading media firm sought a solution to streamline its sales engagements and meet compliance requirements through better audit trails. They partnered with Backflipt to address this challenge, leveraging a service that integrates with Salesforce and Axway Syncplicity.

Backflipt implemented an embedded application that automatically synchronizes Salesforce accounts, leads, and marketing campaigns with the Syncplicity content sharing platform. This solution automatically creates the correct folder structure for new syndicate conversations and associates the right marketing assets with campaigns, which significantly reduced errors and missed actions by the sales team.