Case Study: This is Athens boosts tourism and visitor engagement with Backbone Digital

This Is Athens boosts traffic 80% with Backbone Digital

The customer, This is Athens, the official visitors' guide for the city, faced the challenge of creating a unified digital portal to promote Athens as a premier year-round leisure and business destination. They needed a mobile-optimized, high-design website with a flexible multilingual content management system (CMS) to serve multiple business units. The vendor, Backbone Digital, was tasked with building this solution.

Backbone Digital developed a custom web application featuring an interactive city guide, a meeting planner for business professionals, and a platform for booking local experiences. The solution included a scalable, custom CMS to efficiently manage content across the different units. The results were significant, with an 80% increase in overall website traffic, a 104% increase in organic traffic, and a 79% increase in mobile traffic, successfully enhancing the city's brand as a top destination.

This Is Athens