Case Study: Teck achieves a scalable enterprise digital experience with Backbone Digital

Teck launches a scalable digital platform in 2015 with Backbone Digital, boosting traffic and cutting bounce rate

Teck, Canada's largest diversified resource company, faced the challenge of consolidating its multiple websites into a single, state-of-the-art enterprise platform. They needed a solution that empowered multiple internal departments while providing a powerful and informative experience for visitors, all within an aggressive timeline. They approached Backbone Digital to develop this new website using Backbone's proprietary Expresia web engagement management tool.

Backbone Digital utilized its Expresia platform to construct the complex site, which included intuitive navigation, interactive global maps showcasing mining activities, and real-time integrations with third-party job boards. The solution empowered Teck's content team to easily create rich, magazine-like pages without needing technical resources. The results were a flawless launch that led to a substantial increase in site traffic, a decreased bounce rate, and industry recognition for its design and user experience.

Teck