Case Study: Sfakianakis Group achieves a unified digital ecosystem with Backbone Digital

Sfakianakis Group cuts manual inventory updates with Backbone Digital

The Sfakianakis Group, a major automotive and mobility provider, faced a fragmented digital landscape that diluted its messaging and created operational inefficiencies. Their challenge was to reposition the brand as a modern mobility solutions provider, separate corporate communication from retail journeys, and automate key processes like vehicle inventory updates. Backbone Digital partnered with the Group to address these needs using their proprietary Expresia Digital Experience Platform.

Backbone Digital implemented an AI-augmented, API-first solution built on Expresia. This included real-time integrations for automated vehicle inventory, an interactive locations engine, and a sleek corporate site. The results were a foundational shift for Sfakianakis, yielding a clear separation of corporate and commercial operations, significantly reduced manual workload, and full autonomy for internal marketing teams. The transformation successfully repositioned the Group from a traditional dealer to a modern mobility provider.

Sfakianakis Group