Case Study: Prasino Ladi accelerates oil collection with Backbone Digital's Expresia platform

Prasino Ladi scales used oil collection to over 1,000 locations with Backbone Digital

Prasino Ladi, a subsidiary of Motor Oil Group that collects used cooking oil for biodiesel production in Greece, needed to enhance its engagement with households and businesses and streamline its collection process. To address this challenge, they partnered with vendor Backbone Digital, which used its Expresia platform to develop a new digital solution.

Backbone Digital implemented a website and a mobile app that allows users to schedule on-site pickups, complementing the company's extensive network of over 2,500 collection points. The solution included a robust backend system for real-time operational insights. This digital ecosystem supported Prasino Ladi's rapid growth, enabling partnerships with major supermarket chains and gas stations and significantly expanding the reach and accessibility of its recycling services across Greece.

Prasino Ladi