Case Study: Pierce builds a future-ready digital education platform with Backbone Digital

Pierce streamlines content publishing for 3–18 education with Backbone Digital

Pierce, a leading educational institution in Greece, partnered with Backbone Digital to redesign its website. The challenge was to create a digital platform that balanced playful and academic tones for different age groups while becoming the school's primary communication engine. This needed to be achieved without increasing the workload for the non-technical marketing team, as traditional CMS workflows were insufficient for their high volume of content.

Backbone Digital designed and implemented a custom admin platform built on its Expresia system. This AI-assisted solution streamlined content management, enabling the team to publish news and events quickly. The result was a future-ready digital hub that clearly presents all educational levels, improves lead generation, and provides a scalable platform for the school's growth.

Pierce