Case Study: PAL modernizes multi-channel commerce with Backbone Digital

PAL synchronizes B2C, B2B, and agent commerce in near real time with Backbone Digital

PAL, a leading Greek manufacturer of cookware and industrial packaging solutions, faced the challenge of unifying its complex commercial operations across B2C, B2B, and sales agent channels. Each channel required different pricing rules, inventory visibility, and order logic. They partnered with Backbone Digital to create a single digital framework that could manage these distinct needs without overlap while integrating with their SAP Business One system.

Backbone Digital designed and deployed a multi-domain ecosystem powered by their Expresia DXP, creating separate portals for B2C commerce, B2B catalog access, and sales agent operations, all managed from a centralized backend. The solution integrated fully with SAP for real-time synchronization of product data, pricing, and inventory. The outcome was a conversion-focused user experience for each audience, automated lead capture, real-time accurate pricing, and improved SEO, positioning PAL for future growth. Backbone Digital continues to support the platform through ongoing optimization.

PAL