Case Study: NRG boosts leads and organic traffic with Backbone Digital's smart digital platform

NRG increases organic traffic by 45% with Backbone Digital

The customer, nrg, a leading energy supplier in Greece, faced the challenge of converting its website into a more effective lead generation tool. As their main sales channel, the site needed to simplify the complex process of switching energy providers and better capture leads from their digital marketing efforts. They engaged the vendor, Backbone Digital, for a comprehensive website redesign and development project.

Backbone Digital implemented a new web application focused on user experience, featuring streamlined online forms and a simplified content management system for nrg's marketing team. The solution included an interactive map and connection to the 'incharge' app for their electric vehicle charging sub-brand. The results were significant, with nrg seeing an overall increase in organic traffic of at least 45%, a jump in mobile engagement, and an increase in leads and conversions.

NRG