Case Study: Motor Oil drives operational excellence with Backbone Digital

Motor Oil migrates 1,200+ documents with Backbone Digital

The customer, Motor Oil, is a leading Greek crude oil refining and petroleum products company. They faced the challenge of an outdated website that could not effectively organize over 1,200 governance and investor documents or reflect their status as a modern energy provider. The vendor, Backbone Digital, was engaged to provide digital transformation services to address these issues.

Backbone Digital implemented a solution that included a complete technological overhaul and a redesigned, fully responsive website. They reimagined the site's structure, migrated all documents for intuitive access, and executed an SEO strategy to maximize visibility. The result was a striking and functional site that now effectively services all clients and includes features for shareholders, such as a live stock price feed.

Motor Oil