Case Study: Modulus achieves a scalable, conversion-focused digital platform with Backbone Digital

Modulus launches a scalable digital platform with Backbone Digital for 3 audience segments

Modulus, a leading Greek telecommunications company specializing in VoIP and cloud communications, partnered with Backbone Digital to transform its digital presence. The challenge was to create a performance-driven growth platform that could serve multiple audience segments, simplify complex service offerings, and integrate with Hubspot CRM and internal ERP systems for dynamic pricing and lead management.

Backbone Digital implemented a new digital platform using Expresia as its technological backbone. The solution featured a clear, conversion-focused user experience, API integrations with Hubspot and their ERP for real-time pricing, and an SEO-ready architecture. The outcome provided Modulus with automated lead capture, improved SEO performance, and full internal content autonomy, positioning them as a premium, technology-forward telecom provider. Backbone Digital continues to support Modulus with ongoing optimization and strategic initiatives.

Modulus