Case Study: Kafsis improves customer engagement and lead generation with Backbone Digital

Kafsis boosts website engagement with Backbone Digital

Kafsis, a leading waste management company based in Greece, faced a challenge with an unclear website structure, non-responsive user experience, and uninspiring visuals. The critical absence of clear call-to-actions was inhibiting customer engagement and new business generation. They appointed Backbone Digital to redesign their website to better express their values and increase client engagement.

Backbone Digital overhauled the site map and user experience, creating new online forms that allowed specific users like farmers to register waste and specify requirements directly. The solution transformed the website into a relevant business tool, improving lead conversion. As a result, Backbone Digital helped Kafsis gain profit from its reinvigorated web presence and advance its vision of a safe and clean environment.

Kafsis