Case Study: iCapital achieves a faster, more seamless financing application experience with Backbone Digital

iCapital streamlines financing applications into 4 steps with Backbone Digital

iCapital, a Canadian financing company for individuals and small businesses, faced a challenge differentiating itself in a highly competitive market. Their website looked too similar to competitors and lacked functionality for a seamless user experience. They partnered with vendor Backbone Digital to undertake a significant brand and digital overhaul.

Backbone Digital implemented a refreshed website with a new brand identity and a streamlined, secure application process. Key to the solution was the integration of Flinks for instant bank statement access and Zoho for marketing automation and lead tracking. This created a more efficient process for both applicants and iCapital. The new site successfully differentiated the iCapital brand, improved the user experience, and leveraged data to work smarter.

iCapital