Case Study: Colnago achieves a next-generation digital commerce experience with Backbone Digital

Colnago streamlines a 14-country digital ecosystem with Backbone Digital

Colnago, a premier Italian bicycle manufacturer, sought to digitally transform its customer experience to match its high-end brand reputation. They needed a new digital ecosystem to connect with distributors and clients, streamline manufacturing, and provide a next-generation buying experience. They partnered with Backbone Digital to plan and design this innovative solution, which would incorporate new web technologies like blockchain, NFTs, and augmented reality.

Backbone Digital implemented a comprehensive solution built around its Expresia Digital Experience Platform. This included a new ecommerce website, a mobile app, and a B2B portal, allowing customers to customize and visualize bikes in 3D and AR, track the manufacturing process, and receive an NFT as proof of ownership. The result for Colnago was a unified, cutting-edge purchasing experience that honors its brand's innovative spirit, streamlined internal operations through ERP integration, and gained full control over its customer data and ecosystem.

Colnago