Case Study: Celestyal Cruises boosts organic traffic and bookings with Backbone Digital’s website redesign

Celestyal Cruises boosts organic revenue 125% with Backbone Digital

Celestyal Cruises, a cruise line, faced a challenge with its global and local websites as they were failing to attract organic traffic and had low conversion rates from advertising spends. They partnered with Backbone Digital for a comprehensive website redesign and development project to address these issues.

Backbone Digital tackled the challenge by first restructuring the sitemap and redesigning the websites to be more experiential, incorporating high-resolution imagery and an improved user experience. They also optimized the sites for SEO and redesigned the booking path to be more user-friendly. The solution implemented by Backbone Digital resulted in a 43% increase in organic traffic sessions, a 51% increase in new users, and a 125% increase in organic revenue.

Celestyal Cruises