Case Study: Canada’s National Ballet School transforms its digital experience with Backbone Digital

Canada’s National Ballet School launches an AODA-compliant bilingual website with Backbone Digital

Canada’s National Ballet School (NBS) needed to revolutionize its digital presence to better serve its diverse audiences, from professional students to community dancers and donors. Their challenge was to create a more engaging, accessible, and mobile-friendly website that could integrate numerous third-party platforms for e-commerce, donations, and content management. To achieve this, they partnered with vendor Backbone Digital to implement a solution using the Expresia Digital Experience Platform.

Backbone Digital designed and delivered a comprehensive, AODA-compliant bilingual website that streamlined user journeys and provided a centralized member area with secure, personalized content access. The solution integrated with various systems like MailChimp and The Raiser's Edge, enhancing data insights and community engagement. As a result, Backbone Digital helped NBS solidify its position as a global leader in dance, achieving a transformed digital presence with a strong focus on equity, diversity, and inclusion.

Canada’s National Ballet School