Case Study: Alba Business School achieves a scalable digital platform with Backbone Digital

Alba Business School launches 20+ new programs in a year with Backbone Digital

Alba Business School faced the challenge of managing an overly complex and organically grown website that struggled under the volume of academic content and frequent program updates. This created operational pressure as the school prepared to launch over 20 new programs. They needed a scalable digital platform that maintained academic credibility, aligned with their parent organization's ecosystem, and empowered non-technical teams. Backbone Digital was engaged to execute a website redesign and migration using the Expresia Digital Experience Platform.

Backbone Digital delivered a comprehensive solution by redesigning the website architecture within the Expresia DXP, focusing on user journeys and flexible content models. The result was a modern, high-performance platform that significantly improved user experience and streamlined content publishing workflows. The solution reduced the school's reliance on technical teams for updates and established a unified, scalable digital presence that supports Alba's growth and operational autonomy.

Alba Business School