Case Study: a prominent esports event and video production company achieves 4x faster workflows and 50% cost savings with Backblaze B2 and iconik

Prominent Esports Event and Video Production Company speeds post-production 4x with Backblaze

A prominent esports event and video production company faced significant challenges with its post-production workflow. Their initial use of Google Drive led to slow collaboration and constant transfer failures, and a subsequent move to Google Cloud Platform proved expensive and unreliable during critical events. This put them at risk of missing tight deadlines for delivering promotional assets for over 500 events a year. They turned to vendor Backblaze for a cloud storage solution.

The company implemented Backblaze B2 Cloud Storage, integrated with their iconik media asset management system. This solution provided a reliable and scalable storage backend, enabling seamless global collaboration and fast file transfers. The results were a four times faster workflow and 50% cost savings on storage. The post-production team also experienced zero transfer issues, allowing them to meet aggressive deadlines and improve their work quality, with clients noting the faster delivery times.