Case Study: a leading global ad agency achieves sustainable, instant-access media archiving with Backblaze B2

Leading Global Ad Agency preserves 20 years of client work with Backblaze

A leading global ad agency faced a significant challenge with its outdated LTO tape system, which was power-hungry, required constant maintenance, and conflicted with new corporate sustainability goals. Their IT team spent months managing tapes, and the system could not provide the instant access to archived assets that their creative teams required. They partnered with Backblaze to migrate this data to the cloud using Backblaze B2 Cloud Storage.

The solution involved integrating their Xinet digital asset management system with Archiware P5 software and Backblaze B2. This migration eliminated 80 biweekly tape backups and preserved 20 years of client work. The results included meeting 100% of their sustainability goals, providing instant global access to mission-critical assets, and giving the IT team complete confidence in their data recovery process without the issues of degraded tapes.