Case Study: Crisp Video achieves reliable, cost-effective long‑term video backup and client retention with Backblaze B2 Cloud Storage

How Crisp Video Group retains legal clients with B2 Cloud Storage

Crisp Video, a fast‑growing national video marketing and production company, faced the challenge of reliably backing up and archiving massive volumes of client content—including raw footage—during a server upgrade and rapid expansion. After discovering their prior S3 backups had failed for months and planning for growth beyond 50 TB, Crisp Video selected Backblaze B2 Cloud Storage as an affordable, scalable cloud archive to protect all project files long term.

Working with Backblaze, Crisp integrated B2 with their new SNS production server and backup software to create automated, “set-and-forget” backups and archives. The switch let them restore a 3‑year‑old client shoot on demand, scale from roughly 50 TB to nearly 500 TB without skyrocketing costs (B2 is roughly one‑quarter the price of the largest cloud at about $5/GB‑month per TB equivalence), and retain clients longer—supporting Crisp’s rapid business growth and operational efficiency.

Crisp Video

Mike McMullan

Director of Production