Case Study: Big Cartel reduces operating expenses by 50% with Backblaze B2

Big Cartel reduces OpEx by 50% with Backblaze

Big Cartel, an e-commerce platform for independent artists, faced a challenge with vendor dependence and a need for greater data redundancy. They initially relied on Amazon for storage and content delivery but sought a more ethically aligned partner and a solution to eliminate a single point of failure. They turned to vendor Backblaze and its B2 Cloud Storage service to address these issues.

Backblaze provided a multi-cloud storage solution that integrated with Big Cartel's existing Fastly CDN. By mirroring their data to Backblaze B2, the company achieved full data redundancy and improved performance, with file serve times under 200ms. This implementation by Backblaze resulted in a 50% reduction in operating expenses, allowing Big Cartel to enhance its free tier offerings and eliminate application fees for its users.

Big Cartel