Case Study: Baron & Baron Achieves Faster, Self-Serve Cloud Archiving with Backblaze

Baron & Baron eliminates 7K LTO tapes with Backblaze

Baron & Baron, a creative agency for luxury fashion brands, faced challenges with their outdated LTO tape system for backup and archiving. The manual process was time-consuming and inaccessible for their creative teams, a problem exacerbated by growing video content and a close call with Hurricane Sandy. Seeking a secure and self-service solution, IT Director Rocco Russo chose Backblaze B2 Cloud Storage for its superior value in handling large media files.

The solution involved using the Backblaze Fireball for rapid initial data ingest and integrating Archiware P5 with Backblaze B2 to create a self-service archive. This migration eliminated over 7,000 LTO tapes and freed staff from manual retrieval, saving countless hours. Backblaze provided Baron & Baron with a secure, automated cloud system that protects 30 years of client content and makes their entire archive readily accessible to creative teams.

Baron & Baron