Case Study: American Public Television achieves cloud-based content distribution savings with Backblaze B2

American Public Television saves ~75% on cloud storage with Backblaze

American Public Television (APT), a nonprofit syndicator serving over 350 public TV stations, faced a challenge managing its rapidly growing digital library. Their on-premises storage capacity was exceeded as they expanded programming formats, and their subscriber stations struggled with the data growth. APT's VP of Technology, Gerry Field, sought a sustainable cloud solution to avoid large capital investments but found most options too expensive for their nonprofit budget.

The solution was implemented with Backblaze B2 Cloud Storage, which provided a scalable, reliable, and notably affordable service. By using Backblaze B2, APT eased its infrastructure issues, gained the ability to replicate data across regions, and streamlined the distribution and ingestion of new programming. The move resulted in approximately 75% savings compared to other cloud storage options and enabled new e-commerce opportunities for the organization.

American Public Television