Case Study: a fortune 500 electronics and entertainment company cuts storage costs 80% with Backblaze B2 Cloud Storage

a fortune 500 electronics and entertainment company cuts storage costs 80% with Backblaze

A Fortune 500 electronics and entertainment company faced a critical budgetary challenge, as the unsustainable cost of its storage infrastructure on Azure was causing a flagship initiative, including its gaming network, to operate at a loss. This put the future of the project in jeopardy despite growing demand. The company evaluated Backblaze B2 Cloud Storage as a potential alternative.

By implementing Backblaze B2, the company achieved seamless integration and slashed its storage costs by 80% compared to Azure, all while meeting its performance and reliability requirements. This solution flipped the economics of the project entirely, turning the money-losing effort into a cash flow positive initiative within weeks and ensuring long-term viability for a key business line.